Christmas is always the most important date on the calendar for Shopping Centres. It was no exception for the Telford Shopping Centre. Marketing, creative & media approach were all about modernising, refreshing, surprising and delighting . Our creative theme was a crisp modern approach with lights being core “Shop the light fantastic with Christmas @Telford” We placed the creative light beam shape of a Christmas tree with a digital placement that allowed engagement by users in a playful manner. We reinforced this with premium impactful formats such as :- Fireplace reskins/ HPTOs/ front page soluses to name a few.
A fresh new approach to Christmas.