The meteoric rise of ‘lookism’ in marketing
In 21st-century culture, many “isms” feature in the debate surrounding discrimination – including “racism”, “sexism” and “ageism”, to name but a few. Now, in addition to these familiar contenders, the new “ism” on the block is “lookism”, and it’s appearing more and...
Five ways to stay on the right side of the law when advertising
If a member of the public or any company or organisation thinks the rules have been broken, they can complain to the ASA within three months of the ad being shown. There are different codes for broadcast and non-broadcast media, while with direct marketing there are...
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