Five ways to stay on the right side of the law when advertising
If a member of the public or any company or organisation thinks the rules have been broken, they can complain to the ASA within three months of the ad being shown. There are different codes for broadcast and non-broadcast media, while with direct marketing there are...
Small media buying agencies with big ideas
Why do the best things come in small packages? Clients often miss out on top-class talent because pitch consultants and clients alike fail to consider appointing smaller media agencies. As a member of one of those smaller media agencies, I believe that a pair of small...
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