Trade organisations

Trade organisations

What should a good trade organisation be doing? Brexit uncertainty notwithstanding, UK digital ad spending grew by more than £7bn during the first half of 2019, according to the Internet Advertising Bureau (IAB UK), with video alone contributing well over £1bn during...
Social Media Influencers

Social Media Influencers

Social media influencers – are they worth listening to? Unless you’ve taken up residence in outer space, you’ll have heard the term ‘social media influencer’ being bandied around fairly regularly, yet it’s often poorly understood. Could you define precisely what a...