Kerim McAteer Digital Account Manager, Author at Spiritmedia

How algorithms influence social media – and what you need to do

by Kerim McAteer Digital Account Manager | Apr 20, 2020 | Digital media

You may not be aware of it, but maths is influencing the way you consume your news and other information. Whether you’re looking at search results or your social media accounts, what you see is filtered by algorithms (mathematical rules specifying the way a group of...

Is digital all it’s cracked up to be?

by Kerim McAteer Digital Account Manager | Feb 29, 2020 | Digital media

British inventor Tim Berners-Lee first invented the World Wide Web in 1989, while based in Switzerland at the European Particle Physics Laboratory, CERN. And, of course, since the mid-1990s, the impact of the internet on technology, commerce and culture has been...

How to Find a Media Planning Agency

by Kerim McAteer Digital Account Manager | Jun 25, 2019 | Media

Appointing your media agency can be a decidedly tricky business. The marketplace is crowded with agencies who claim to offer similar – or even identical – services. With so many options to choose from, how do you identify the best media planning agency to work with?...

Snapchat for Higher Education Marketing

by Kerim McAteer Digital Account Manager | Apr 4, 2019 | Media

Snapchat has excelled among younger demographics over the years. This young audience reach alone (particularly 16–18 year olds) makes Snapchat a hot topic for Higher Education Marketing. We have compiled some key facts about Snapchat in order to demonstrate its true...

How algorithms influence social media – and what you need to do

Is digital all it’s cracked up to be?

How to Find a Media Planning Agency

Snapchat for Higher Education Marketing

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