by Odile Philipson, Account Director, Spiritmedia | Oct 24, 2019 | Uncategorized
In a marketplace where print – and particularly newsprint – circulation numbers are declining, how important is press freedom? It has never been more important. Press freedom and freedom of speech are interlinked. Over 48 journalists were killed in 2018,...
by Odile Philipson, Account Director, Spiritmedia | Jul 26, 2019 | Media
Media buying is a cinch…. can’t be that difficult, right? You just a need a calculator, a pot plant and to have a brain. Calculator, pot plant and brain are rather useful and a good start but they are not sufficient. Such thinking massively over-simplifies the task in...
by Odile Philipson, Account Director, Spiritmedia | May 17, 2019 | Media
Outdoor advertising is a ‘broadcast’ medium that is uniquely suited to raising brand profiles. By utilising OOH channels, your brand is integrating into the urban landscape and creating a direct link with the local population, businesses and visitors to the area....
by Odile Philipson, Account Director, Spiritmedia | Jan 15, 2019 | Advertising
If a member of the public or any company or organisation thinks the rules have been broken, they can complain to the ASA within three months of the ad being shown. There are different codes for broadcast and non-broadcast media, while with direct marketing there are...
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