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Press Freedom : why is it important

Press Freedom : why is it important

by Odile Philipson, Account Director, Spiritmedia | Oct 24, 2019 | Uncategorized

In a marketplace where print – and particularly newsprint – circulation numbers are declining, how important is press freedom?   It has never been more important. Press freedom and freedom of speech are interlinked.   Over 48 journalists were killed in 2018,...
Do you think you can be a media buyer?

Do you think you can be a media buyer?

by Odile Philipson, Account Director, Spiritmedia | Jul 26, 2019 | Media

Media buying is a cinch…. can’t be that difficult, right? You just a need a calculator, a pot plant and to have a brain. Calculator, pot plant and brain are rather useful and a good start but they are not sufficient. Such thinking massively over-simplifies the task in...
How to raise your brand profile with Out Of Home

How to raise your brand profile with Out Of Home

by Odile Philipson, Account Director, Spiritmedia | May 17, 2019 | Media

Outdoor advertising is a ‘broadcast’ medium that is uniquely suited to raising brand profiles. By utilising OOH channels, your brand is integrating into the urban landscape and creating a direct link with the local population, businesses and visitors to the area....
Five ways to stay on the right side of the law when advertising

Five ways to stay on the right side of the law when advertising

by Odile Philipson, Account Director, Spiritmedia | Jan 15, 2019 | Advertising

If a member of the public or any company or organisation thinks the rules have been broken, they can complain to the ASA within three months of the ad being shown. There are different codes for broadcast and non-broadcast media, while with direct marketing there are...

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