Fusion

Fusion

In military circles, strategy relates to the planning and direction of military operations in a war or battle. But what does it have to do with media? In media, strategy generally involves setting goals and priorities, determining actions to achieve the goals, and...
Shop smart

Shop smart

The way we shop: how shopping centres are changing   Supporting almost three million workers and generating more than £90bn annually for the domestic economy, the retail sector in the UK is, of course, huge business. It’s also an industry that’s changed dramatically...