by Philip Jones, Managing Partner, Spiritmedia | Sep 16, 2020 | Media
In military circles, strategy relates to the planning and direction of military operations in a war or battle. But what does it have to do with media? In media, strategy generally involves setting goals and priorities, determining actions to achieve the goals, and...
by Philip Jones, Managing Partner, Spiritmedia | Mar 12, 2020 | Advertising
Where should the line be drawn? In recent years, the debate over British journalism and whether it invades individual privacy has become a high-profile one, in the wake of incidents ranging from the phone hacking scandal to the death of TV presenter Caroline Flack, in...
by Philip Jones, Managing Partner, Spiritmedia | Dec 6, 2019 | Retail
The way we shop: how shopping centres are changing Supporting almost three million workers and generating more than £90bn annually for the domestic economy, the retail sector in the UK is, of course, huge business. It’s also an industry that’s changed dramatically...
by Philip Jones, Managing Partner, Spiritmedia | Nov 8, 2019 | Government
: Should the government take tax revenue from socially problematic products? Placing ‘sin taxes’ on what we eat and drink, including alcoholic beverages, and gambling, is a controversial subject touching on some highly personal areas of our lives. But is the...
by Philip Jones, Managing Partner, Spiritmedia | Jan 12, 2019 | Advertising
Why do the best things come in small packages? Clients often miss out on top-class talent because pitch consultants and clients alike fail to consider appointing smaller media agencies. As a member of one of those smaller media agencies, I believe that a pair of small...
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