by Sarah Adam, Business Director, Spiritmedia | Jul 27, 2019 | Advertising
In a world of political unease, financial insecurity and environmental turmoil, the words “On your marks, get set, bake” bring a satisfying measure of calm back into our otherwise hectic lives. So, what is it then, about the phenomenally successful Great British Bake...
by Sarah Adam, Business Director, Spiritmedia | Jan 17, 2019 | Marketing
With so many different creative tools available to marketers today, it’s often hotly debated which of these techniques are genuine innovations and which mere gimmicks, and whether indeed that even matters. People also frequently argue about which tactics can have a...
by Sarah Adam, Business Director, Spiritmedia | Jan 8, 2019 | Marketing
In 21st-century culture, many “isms” feature in the debate surrounding discrimination – including “racism”, “sexism” and “ageism”, to name but a few. Now, in addition to these familiar contenders, the new “ism” on the block is “lookism”, and it’s appearing more and...
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