Minds are like parachutes -they only function when they open.
With so many different creative tools available to marketers today, it’s often hotly debated which of these techniques are genuine innovations and which mere gimmicks, and whether indeed that even matters. People also frequently argue about which tactics can have a...read more
If a member of the public or any company or organisation thinks the rules have been broken, they can complain to the ASA within three months of the ad being shown. There are different codes for broadcast and non-broadcast media, while with direct marketing there are...read more
Why do the best things come in small packages? Clients often miss out on top-class talent because pitch consultants and clients alike fail to consider appointing smaller media agencies. As a member of one of those smaller media agencies, I believe that a pair of small...read more
In 21st-century culture, many “isms” feature in the debate surrounding discrimination – including “racism”, “sexism” and “ageism”, to name but a few. Now, in addition to these familiar contenders, the new “ism” on the block is “lookism”, and it’s appearing more and...read more