Mind
Minds are like parachutes, they only function when they open.
Creating social problems for tax income?
: Should the government take tax revenue from socially problematic products? Placing ‘sin taxes’ on what we eat and drink, including alcoholic beverages, and gambling, is a controversial subject touching on some highly personal areas of our lives. But is the...
Press Freedom : why is it important
In a marketplace where print – and particularly newsprint – circulation numbers are declining, how important is press freedom? It has never been more important. Press freedom and freedom of speech are interlinked. Over 48 journalists were killed in 2018,...
Ready,steady,bake!
In a world of political unease, financial insecurity and environmental turmoil, the words “On your marks, get set, bake” bring a satisfying measure of calm back into our otherwise hectic lives. So, what is it then, about the phenomenally successful Great British Bake...
Do you think you can be a media buyer?
Media buying is a cinch…. can’t be that difficult, right? You just a need a calculator, a pot plant and to have a brain. Calculator, pot plant and brain are rather useful and a good start but they are not sufficient. Such thinking massively over-simplifies the task in...
The great outdoors?
There I was thinking that I was just being an old git when I raised concerns about the diminishing number of paper-and-paste 48 sheets nearly two years ago. It was one of those ‘wait, what?’ moments. I had been looking at panel universes for the UK over time...
Understanding the screenless audience
Anyone who watches Black Mirror, who has seen Banksy’s work, or who simply hops on a bus during rush hour will recognise that 21st-century scenario hordes of people too engrossed with the screen in front of their face to have any awareness of what’s going on around...
How brands can make the most of YouTube
The statistics are mind-blowing – more than three-quarters (81%) of businesses use videos in their marketing (source Wyzowl’s State of Video Marketing 2018 survey.) Meanwhile, Google’s own research reveals that there are more than a billion users globally, watching a billion daily hours of video. So the potential audience is almost incomprehensibly vast.
A strong YouTube channel can seriously push your website up the search rankings, too – Google, of course, bought the platform in 2006.
How to Find a Media Planning Agency
Media agencies can be seen as an extension of your business. Their role is to guide and assist your company’s media-buying operations, and while doing this they will inevitably be heavily involved in your day-to-day work.
Events advertising – the challenges of getting bums off sofas and on to seats!
In a world of binge watching and music and video streaming, where myriad entertainment is at your fingertips 24/7, how do you persuade audiences to get up off their sofas and venture out the front door to see live events? How do you make your voice heard in a competitive marketplace and persuade audiences that your event is worth attending? How do you show accountability for ever-shrinking marketing spends?
How to raise your brand profile with Out Of Home
Out Of Home is becoming intelligent and nimble. What’s more the expansion is continuing. The advent of programmatic platforms in digital outdoor heralds further developments that will challenge other media.
