by Sarah Adam, Business Director, Spiritmedia | Jan 26, 2020 | Advertising
What should a good trade organisation be doing? Brexit uncertainty notwithstanding, UK digital ad spending grew by more than £7bn during the first half of 2019, according to the Internet Advertising Bureau (IAB UK), with video alone contributing well over £1bn during...
by Sarah Adam, Business Director, Spiritmedia | Jul 27, 2019 | Advertising
In a world of political unease, financial insecurity and environmental turmoil, the words “On your marks, get set, bake” bring a satisfying measure of calm back into our otherwise hectic lives. So, what is it then, about the phenomenally successful Great British Bake...
by Emma Carter Account Manager | Jul 1, 2019 | Advertising
Recently, a major leak in my bathroom ultimately meant it had to be completely fitted out and redecorated. This process involved several skills and tools which I had never used before, including drilling holes in tiles, tiling and basic plumbing. I tackled the project...
by Odile Philipson, Account Director, Spiritmedia | Jan 15, 2019 | Advertising
If a member of the public or any company or organisation thinks the rules have been broken, they can complain to the ASA within three months of the ad being shown. There are different codes for broadcast and non-broadcast media, while with direct marketing there are...
by Philip Jones, Managing Partner, Spiritmedia | Jan 12, 2019 | Advertising
Why do the best things come in small packages? Clients often miss out on top-class talent because pitch consultants and clients alike fail to consider appointing smaller media agencies. As a member of one of those smaller media agencies, I believe that a pair of small...
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