by Euan MacNicholl Account Manager | Apr 11, 2019 | Marketing
Sports sponsorship, already a well-established area of marketing that many global brands cite as central to their communications strategy, continues to grow financially. Across the ‘Big Five’ European football leagues for example, sponsorship revenue dwarfs that...
by Kerim McAteer Digital Account Manager | Apr 4, 2019 | Marketing
Snapchat has excelled among younger demographics over the years. This young audience reach alone (particularly 16–18 year olds) makes Snapchat a hot topic for Higher Education Marketing. We have compiled some key facts about Snapchat in order to demonstrate its true...
by Sarah Adam, Business Director, Spiritmedia | Jan 17, 2019 | Marketing
With so many different creative tools available to marketers today, it’s often hotly debated which of these techniques are genuine innovations and which mere gimmicks, and whether indeed that even matters. People also frequently argue about which tactics can have a...
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