by Hannah Elliott Account Director | Jun 12, 2019 | Marketing
In a world of binge watching and music and video streaming, where myriad entertainment is at your fingertips 24/7, how do you persuade audiences to get up off their sofas and venture out the front door to see live events? How do you make your voice heard in a...
by Euan MacNicol Account Manager | Apr 11, 2019 | Marketing
Sports sponsorship, already a well-established area of marketing that many global brands cite as central to their communications strategy, continues to grow financially. Across the ‘Big Five’ European football leagues for example, sponsorship revenue dwarfs that...
by Sarah Adam, Business Director, Spiritmedia | Jan 17, 2019 | Marketing
With so many different creative tools available to marketers today, it’s often hotly debated which of these techniques are genuine innovations and which mere gimmicks, and whether indeed that even matters. People also frequently argue about which tactics can have a...
by Sarah Adam, Business Director, Spiritmedia | Jan 8, 2019 | Marketing
In 21st-century culture, many “isms” feature in the debate surrounding discrimination – including “racism”, “sexism” and “ageism”, to name but a few. Now, in addition to these familiar contenders, the new “ism” on the block is “lookism”, and it’s appearing more and...
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