by Philip Jones, Managing Partner, Spiritmedia | Sep 16, 2020 | Media
In military circles, strategy relates to the planning and direction of military operations in a war or battle. But what does it have to do with media? In media, strategy generally involves setting goals and priorities, determining actions to achieve the goals, and...
by Euan MacNicol Account Manager | Nov 27, 2019 | Media
Is there still a place for traditional radio airtime? The world’s first radio advert aired in the US nearly 100 years ago, the same year the BBC was formed and made its first broadcast from London. Given the BBC’s dominance of the airwaves following its first sports...
by Odile Philipson, Account Director, Spiritmedia | Jul 26, 2019 | Media
Media buying is a cinch…. can’t be that difficult, right? You just a need a calculator, a pot plant and to have a brain. Calculator, pot plant and brain are rather useful and a good start but they are not sufficient. Such thinking massively over-simplifies the task in...
by Graham Milne Managing Partner | Jul 17, 2019 | Media
There I was thinking that I was just being an old git when I raised concerns about the diminishing number of paper-and-paste 48 sheets nearly two years ago. It was one of those ‘wait, what?’ moments. I had been looking at panel universes for the UK over time...
by Euan MacNicol Account Manager | Jul 15, 2019 | Media
Anyone who watches Black Mirror, who has seen Banksy’s work, or who simply hops on a bus during rush hour will recognise that 21st-century scenario hordes of people too engrossed with the screen in front of their face to have any awareness of what’s going on around...
by Kerim McAteer Digital Account Manager | Jun 25, 2019 | Media
Appointing your media agency can be a decidedly tricky business. The marketplace is crowded with agencies who claim to offer similar – or even identical – services. With so many options to choose from, how do you identify the best media planning agency to work with?...
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