Radio Waves
Is there still a place for traditional radio airtime? The world’s first radio advert aired in the US nearly 100 years ago, the same year the BBC was formed and made its first broadcast from London. Given the BBC’s dominance of the airwaves following its first sports...
Do you think you can be a media buyer?
Media buying is a cinch…. can’t be that difficult, right? You just a need a calculator, a pot plant and to have a brain. Calculator, pot plant and brain are rather useful and a good start but they are not sufficient. Such thinking massively over-simplifies the task in...
The great outdoors?
There I was thinking that I was just being an old git when I raised concerns about the diminishing number of paper-and-paste 48 sheets nearly two years ago. It was one of those ‘wait, what?’ moments. I had been looking at panel universes for the UK over time...
Understanding the screenless audience
Anyone who watches Black Mirror, who has seen Banksy’s work, or who simply hops on a bus during rush hour will recognise that 21st-century scenario hordes of people too engrossed with the screen in front of their face to have any awareness of what’s going on around...
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