Our Work

Oaks from acorns

We have worked with some exciting clients from all different sectors.

Scroll down to see some of them.

We are proud of our work past and present.

Many of our clients have been with us for a long time.

We know it’s because we deliver.

Background:

  • Heriot Watt had the lowest brand recognition among the seven major Universities in Scotland – essentially the feedback was ‘heard of but know nothing about’
  • Their messaging struggled to stand out and cut through the competitive clutter and noise of better-known Universities especially around Clearing

Campaign Objective:

  • Increase both brand awareness and have a key presence for Clearing

Strategy:

  • Phase 1: Raising Brand Awareness
  • Phase 2: Data Capture & Lead Generation
  • Phase 3: Clearing Success

Target Audience:

  • High school aged children, and the parents of high school aged children across the UK

Solution:

  • A multi-channel campaign including TV, video-on-demand and cinema
  • Extensive digital platforms including Spotify, Snapchat, Facebook, Instagram, Twitter, YouTube, Google Search and Programmatic Display, as well as bespoke packages of activity with UCAS and The Student Room
  • Dedicated team of PPC specialists on results day to manage, optimise and react to Google AdWords activity in real time

Results:

Heriot Watt enjoyed the highest post campaign awareness among the 7 major Scottish Universities.  TV drove this impact with a 55% increase in awareness – 3 out of 4 respondents said they saw the commercial.

  • For Clearing Heriot Watt saw an unprecedented number of applicants which converted to acceptances exceeding targets for the year

Background:

Across the month of February Edinburgh Leisure wanted to promote soft play memberships across three Edinburgh Leisure Soft Play sites:

    • Clambers (Royal Commonwealth Pool)
    • Tumbles at Portobello
    • Scrambles (Edinburgh International Climbing Arena)
  • The offer ‘Join in February, get March free’

Campaign Objective:

  • 450 new direct debit members
  • With no online join option, users need to join in venue

Target Audience:

  • Core audience: Parents of children under the age of 7 across Edinburgh

Solution:

  • A mix of Facebook/Instagram and Google AdWords
  • We recommended social media got the bulk of the media budget (70%)

Results:

  • Best ever Soft Play campaign result
  • Smashed the target and finished up on 130 memberships up on last year, a grand total of 490 new memberships
  • All 3 venues broke their targets: Clambers at 110% of target, Scrambles at 114% and Tumbles topping the table with 125%

The Royal Edinburgh Military Tattoo media first.

This is the first digital  out-of-home campaign in Scotland to be planned and booked programmatically. This allowed the campaign to reach and interact with people through the one-to-many reach of Digital Out of Home, coupled with one-to-one targeting on online.

Speaking about the campaign Lynsey Fusco, Head of Marketing and Communications at the Royal Edinburgh Military Tattoo said:

“As a charity we are always looking for ways to maximise budgets and efficiences through innovation. We were looking for ways to target our core audience, raise awareness and demonstrate our show proposition while also managing our return on investment. Programmatic Digital Out of Home allowed us to achieve that, with all brand metrics moving in a positive direction – we are delighted with the results.”

The campaign used live data from the REMT website to inform and optimise the DOOH delivery. DOOH creative was similar to the online display and mobile creatives used, highlighting the importance of a consistent campaign in order to build brands and the ability of DOOH to be an integral part of the digital advertising ecosystem.

Some 220,000 visitors attended with a global audience of over 100 million through televised broadcasts.

More than 14 million people have attended the Tattoo since it began in 1950.

It was set up and run for charitable purposes and, over the years, has gifted millions of pounds to service and civilian organisations.

Click on each picture to get a taste of this great event over the years.

 ‘Create a standout placement that can genuinely excite’

We took the brief further and created a media first.

Using the great photography (the highland cow is called Morag by the way)  we used our knowledge of what the breath of cows in pastures looks like on an early Summer mornings.

Working with the media owner we found a way of producing realistic looking breath that would surprise the passersby at this high footfall location.

When we fully integrated our efforts with the P.R. campaign Morag gained exposure far beyond the immediate resident population.

Glasgow City Council Fostering

We created a digitally led campaign with 3 key elements to deliver:

    • Impact

    • Engagement

    • Accountability

    • Whilst standing out in a crowded market place.

    •  

Using a touch sensory / interactive ad unit ticked all the boxes.

This delivered the opportunity for real stand out whilst providing tracking and lead generation. Integrating this innovative product with more traditional digital formats and social media, we developed a highly engaging, impactful, campaign.

A Digital Christmas

Christmas is always the most important date on the calendar for Shopping Centres. It was no exception for the Telford Shopping Centre. Marketing, creative & media approach were all about modernising, refreshing, surprising and delighting. Our creative theme was a crisp modern approach with lights being core “Shop the light fantastic with Christmas @Telford” We placed the creative light beam shape of a Christmas tree with a digital placement that allowed engagement by users in a playful manner. We reinforced this with premium impactful formats such as: Fireplace reskins/ HPTOs/ front page soluses to name a few.

A fresh new approach to Christmas.

Another media first

Spiritmedia have been at the forefront of a number of ‘media firsts’ and pride themselves on bringing innovation to the table for clients.  Most recently we developed a ‘speed trigger’ campaign utilising DOOH for Chill Factor e (the largest indoor ski centre in the UK) whereby the artwork changed depending on the speed of traffic.  There were 3 pieces of artwork in total:

  • 0-7 MPH
  • 8-15 MPH
  • Above 15 MPH

The campaign created great PR and talk-ability which in turn drove brand awareness and footfall.

Consistent marketing success

From 2000 to 2016 we represented Highland Spring mineral water. In that time we contributed significantly to their growth and created many media firsts. This video shows that journey.