This solution started with a challenge. ‘Create a standout placement that can genuinely excite’
We took the brief further and created a media first.
Using the great photography (the highland cow is called Morag by the way) we used our knowledge of what the breath of cows in pastures looks like on an early Summer mornings.
Working with the media owner we found a way of producing realistic looking breath that would surprise the passersby at this high footfall location.
When we fully integrated our efforts with the P.R. campaign Morag gained exposure far beyond the immediate resident population.