Minds are like parachutes -
they only function when they open.
Social Media Influencers
Social media influencers – are they worth listening to? Unless you’ve taken up residence in outer space, you’ll have heard the term ‘social media influencer’ being bandied around fairly regularly, yet it’s often poorly understood. Could you define precisely what a...
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Shop smart
The way we shop: how shopping centres are changing Supporting almost three million workers and generating more than £90bn annually for the domestic economy, the retail sector in the UK is, of course, huge business. It’s also an industry that’s changed dramatically...
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Radio Waves
Is there still a place for traditional radio airtime? The world’s first radio advert aired in the US nearly 100 years ago, the same year the BBC was formed and made its first broadcast from London. Given the BBC’s dominance of the airwaves following its first sports...
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Creating social problems for tax income?
: Should the government take tax revenue from socially problematic products? Placing ‘sin taxes’ on what we eat and drink, including alcoholic beverages, and gambling, is a controversial subject touching on some highly personal areas of our lives. But is the...
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Press Freedom : why is it important
In a marketplace where print – and particularly newsprint – circulation numbers are declining, how important is press freedom? It has never been more important. Press freedom and freedom of speech are interlinked. Over 48 journalists were killed in 2018,...
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Ready,steady,bake!
In a world of political unease, financial insecurity and environmental turmoil, the words “On your marks, get set, bake” bring a satisfying measure of calm back into our otherwise hectic lives. So, what is it then, about the phenomenally successful Great British Bake...
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Do you think you can be a media buyer?
Media buying is a cinch…. can’t be that difficult, right? You just a need a calculator, a pot plant and to have a brain. Calculator, pot plant and brain are rather useful and a good start but they are not sufficient. Such thinking massively over-simplifies the task in...
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The great outdoors?
There I was thinking that I was just being an old git when I raised concerns about the diminishing number of paper-and-paste 48 sheets nearly two years ago. It was one of those ‘wait, what?’ moments. I had been looking at panel universes for the UK over time...
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Understanding the screenless audience
Anyone who watches Black Mirror, who has seen Banksy’s work, or who simply hops on a bus during rush hour will recognise that 21st-century scenario hordes of people too engrossed with the screen in front of their face to have any awareness of what’s going on around...
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How brands can make the most of YouTube
The statistics are mind-blowing – more than three-quarters (81%) of businesses use videos in their marketing (source Wyzowl’s State of Video Marketing 2018 survey.) Meanwhile, Google’s own research reveals that there are more than a billion users globally, watching a billion daily hours of video. So the potential audience is almost incomprehensibly vast.
A strong YouTube channel can seriously push your website up the search rankings, too – Google, of course, bought the platform in 2006.