Minds are like parachutes -

they only function when they open.

Ready,steady,bake!

In a world of political unease, financial insecurity and environmental turmoil, the words “On your marks, get set, bake” bring a satisfying measure of calm back into our otherwise hectic lives. So, what is it then, about the phenomenally successful Great British Bake...

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The great outdoors?

  There I was thinking that I was just being an old git when I raised concerns about the diminishing number of paper-and-paste 48 sheets nearly two years ago. It was one of those ‘wait, what?’ moments. I had been looking at panel universes for the UK over time...

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How brands can make the most of YouTube

The statistics are mind-blowing – more than three-quarters (81%) of businesses use videos in their marketing (source Wyzowl’s State of Video Marketing 2018 survey.) Meanwhile, Google’s own research reveals that there are more than a billion users globally, watching a billion daily hours of video. So the potential audience is almost incomprehensibly vast.
A strong YouTube channel can seriously push your website up the search rankings, too – Google, of course, bought the platform in 2006.

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Events advertising – the challenges of getting bums off sofas and on to seats!

In a world of binge watching and music and video streaming, where myriad entertainment is at your fingertips 24/7, how do you persuade audiences to get up off their sofas and venture out the front door to see live events? How do you make your voice heard in a competitive marketplace and persuade audiences that your event is worth attending? How do you show accountability for ever-shrinking marketing spends?

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What Do The Fans Think?

Over a third of respondents agreed that they were more likely to choose a brand that sponsors their team. Their responses also suggested that certain conditions make a positive reaction more likely. One example is team performance, with a Heart of Midlothian FC fan said that they “associate [sponsors] with certain eras, e.g. Strongbow when we won the cup, so I think of them as part of that”.

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