Mind
Minds are like parachutes, they only function when they open.
Fusion
In military circles, strategy relates to the planning and direction of military operations in a war or battle. But what does it have to do with media? In media, strategy generally involves setting goals and priorities, determining actions to achieve the goals, and...
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Our apprentice’s journey
It all began after I received my exam results last August. I admit I hadn’t really tried my best the year before in school, so I wasn’t expecting much, but I did a lot better than I thought I would. I didn’t have much interest in school, so after gaining the...
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How algorithms influence social media – and what you need to do
You may not be aware of it, but maths is influencing the way you consume your news and other information. Whether you’re looking at search results or your social media accounts, what you see is filtered by algorithms (mathematical rules specifying the way a group of...
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Journalism and privacy
Where should the line be drawn? In recent years, the debate over British journalism and whether it invades individual privacy has become a high-profile one, in the wake of incidents ranging from the phone hacking scandal to the death of TV presenter Caroline Flack, in...
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Is digital all it’s cracked up to be?
British inventor Tim Berners-Lee first invented the World Wide Web in 1989, while based in Switzerland at the European Particle Physics Laboratory, CERN. And, of course, since the mid-1990s, the impact of the internet on technology, commerce and culture has been...
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Trade organisations
What should a good trade organisation be doing? Brexit uncertainty notwithstanding, UK digital ad spending grew by more than £7bn during the first half of 2019, according to the Internet Advertising Bureau (IAB UK), with video alone contributing well over £1bn during...
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Social Media Influencers
Social media influencers – are they worth listening to? Unless you’ve taken up residence in outer space, you’ll have heard the term ‘social media influencer’ being bandied around fairly regularly, yet it’s often poorly understood. Could you define precisely what a...
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Shop smart
The way we shop: how shopping centres are changing Supporting almost three million workers and generating more than £90bn annually for the domestic economy, the retail sector in the UK is, of course, huge business. It’s also an industry that’s changed dramatically...
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Radio Waves
Is there still a place for traditional radio airtime? The world’s first radio advert aired in the US nearly 100 years ago, the same year the BBC was formed and made its first broadcast from London. Given the BBC’s dominance of the airwaves following its first sports...
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Creating social problems for tax income?
: Should the government take tax revenue from socially problematic products? Placing ‘sin taxes’ on what we eat and drink, including alcoholic beverages, and gambling, is a controversial subject touching on some highly personal areas of our lives. But is the...
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