Minds are like parachutes -

they only function when they open.

Social Media Influencers

Social media influencers – are they worth listening to? Unless you’ve taken up residence in outer space, you’ll have heard the term ‘social media influencer’ being bandied around fairly regularly, yet it’s often poorly understood. Could you define precisely what a...

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Shop smart

The way we shop: how shopping centres are changing   Supporting almost three million workers and generating more than £90bn annually for the domestic economy, the retail sector in the UK is, of course, huge business. It’s also an industry that’s changed dramatically...

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Radio Waves

Is there still a place for traditional radio airtime? The world’s first radio advert aired in the US nearly 100 years ago, the same year the BBC was formed and made its first broadcast from London. Given the BBC’s dominance of the airwaves following its first sports...

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Ready,steady,bake!

In a world of political unease, financial insecurity and environmental turmoil, the words “On your marks, get set, bake” bring a satisfying measure of calm back into our otherwise hectic lives. So, what is it then, about the phenomenally successful Great British Bake...

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The great outdoors?

  There I was thinking that I was just being an old git when I raised concerns about the diminishing number of paper-and-paste 48 sheets nearly two years ago. It was one of those ‘wait, what?’ moments. I had been looking at panel universes for the UK over time...

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How brands can make the most of YouTube

The statistics are mind-blowing – more than three-quarters (81%) of businesses use videos in their marketing (source Wyzowl’s State of Video Marketing 2018 survey.) Meanwhile, Google’s own research reveals that there are more than a billion users globally, watching a billion daily hours of video. So the potential audience is almost incomprehensibly vast.
A strong YouTube channel can seriously push your website up the search rankings, too – Google, of course, bought the platform in 2006.

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