Minds are like parachutes, they only function when they open.


In military circles, strategy relates to the planning and direction of military operations in a war or battle. But what does it have to do with media? In media, strategy generally involves setting goals and priorities, determining actions to achieve the goals, and...

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Our apprentice’s journey

It all began after I received my exam results last August. I admit I hadn’t really tried my best the year before in school, so I wasn’t expecting much, but I did a lot better than I thought I would. I didn’t have much interest in school, so after gaining the...

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Trade organisations

What should a good trade organisation be doing? Brexit uncertainty notwithstanding, UK digital ad spending grew by more than £7bn during the first half of 2019, according to the Internet Advertising Bureau (IAB UK), with video alone contributing well over £1bn during...

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Social Media Influencers

Social media influencers – are they worth listening to? Unless you’ve taken up residence in outer space, you’ll have heard the term ‘social media influencer’ being bandied around fairly regularly, yet it’s often poorly understood. Could you define precisely what a...

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Shop smart

The way we shop: how shopping centres are changing   Supporting almost three million workers and generating more than £90bn annually for the domestic economy, the retail sector in the UK is, of course, huge business. It’s also an industry that’s changed dramatically...

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Radio Waves

Is there still a place for traditional radio airtime? The world’s first radio advert aired in the US nearly 100 years ago, the same year the BBC was formed and made its first broadcast from London. Given the BBC’s dominance of the airwaves following its first sports...

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