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The challenges of undergraduate recruitment post-Brexit (if it ever happens)
As the UK’s scheduled departure date from the European Union looms, what are the potential hurdles that universities face in attracting talented undergraduates, both from the UK and Europe?
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What Do The Fans Think?
Over a third of respondents agreed that they were more likely to choose a brand that sponsors their team. Their responses also suggested that certain conditions make a positive reaction more likely. One example is team performance, with a Heart of Midlothian FC fan said that they “associate [sponsors] with certain eras, e.g. Strongbow when we won the cup, so I think of them as part of that”.
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Marketing strategies – gimmick or innovation?
With so many different creative tools available to marketers today, it’s often hotly debated which of these techniques are genuine innovations and which mere gimmicks, and whether indeed that even matters. People also frequently argue about which tactics can have a...
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The meteoric rise of ‘lookism’ in marketing
In 21st-century culture, many “isms” feature in the debate surrounding discrimination – including “racism”, “sexism” and “ageism”, to name but a few. Now, in addition to these familiar contenders, the new “ism” on the block is “lookism”, and it’s appearing more and...
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Five ways to stay on the right side of the law when advertising
If a member of the public or any company or organisation thinks the rules have been broken, they can complain to the ASA within three months of the ad being shown. There are different codes for broadcast and non-broadcast media, while with direct marketing there are...
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Small media buying agencies with big ideas
Why do the best things come in small packages? Clients often miss out on top-class talent because pitch consultants and clients alike fail to consider appointing smaller media agencies. As a member of one of those smaller media agencies, I believe that a pair of small...
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